Friday, May 9, 2008

AFP adds video to its 2008 Beijing Olympics coverage

Apparantly, due to high demand the Agence France Presse has decided to add multimedia packages which are available for purchase to their audience. This is particularly interesting, that France, of all places in such high demand of Olympics coverage. Since the protests of the Olympic torch in Paris, France has been considered one of the larger oppositions towards the Olympic games being held in China. However, apparently large protests and disagreement of the games does not have a direct correlation of viewership of them.

"“ Our customers have been asking for video . By adding it, we have assembled an attractive package by integrating new media content with our traditional products. We believe that this is the ideal combination to draw in more sports fans to our clients’ websites,” said Eric Axelson, AFP’s Marketing Manager for sports." states AFP.

Large disagreement with the morality of China apparently has nothing to do with the stop of the French people wanting extensive coverage of the Olympic games, which may in turn, support them.

the full article can be found here : http://www.afp.com/english/afp/?pid=news&release=euro_jo

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